Improving MSMEs in Kunir Kidul through Marketing Socialization with the Content Marketing Method

Abstract

Kunir Kidul Village, located in Kunir Sub-district, Lumajang District, is one of the villages that has a variety of MSMEs (Micro, Small and Medium Enterprises). The growth and development of MSMEs in Kunir Kidul Village has several obstacles, one of the most crucial is product marketing. Planning technology-based marketing using E-Commerce, Marketplace, and Google Business can be a solution to significantly increase sales results. The method used is content marketing by conducting socialization and mentoring to MSME owners. The result of this training is the increased knowledge of Kunir Kidul Village MSME owners regarding marketing, including labelling and business licensing.