Improving MSMEs in Kunir Kidul through Marketing Socialization with the Content Marketing Method

Authors

  • Andrew Setiawan Rusdianto Universitas Jember
  • Di Vero Stanza Obrigon Universitas Jember
  • Essa Rani Oktaviana Universitas Jember
  • Sekar Asti Wanggani Universitas Jember
  • Yudha Anggito Wicaksono Universitas Jember
  • Ekha Reza Vahlevy Universitas Jember
  • Fikri Zahrirul Nizam Universitas Jember
  • Karimah Nur Afifah Universitas Jember
  • Nuril Istiqomah Universitas Jember
  • Anisa Dwi Pangestu Universitas Jember
  • Tania Amira Faradhiba Universitas Jember

DOI:

https://doi.org/10.19184/jpmunej.v3i1.1146

Keywords:

Marketing, Kunir Kidul, MSME, Labelling

Abstract

Kunir Kidul Village, located in Kunir Sub-district, Lumajang District, is one of the villages that has a variety of MSMEs (Micro, Small and Medium Enterprises). The growth and development of MSMEs in Kunir Kidul Village has several obstacles, one of the most crucial is product marketing. Planning technology-based marketing using E-Commerce, Marketplace, and Google Business can be a solution to significantly increase sales results. The method used is content marketing by conducting socialization and mentoring to MSME owners. The result of this training is the increased knowledge of Kunir Kidul Village MSME owners regarding marketing, including labelling and business licensing.

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Published

19-06-2024

How to Cite

Rusdianto, A. S., Obrigon, D. V. S. ., Oktaviana, E. R. ., Wanggani, S. A. ., Wicaksono, Y. A. ., Vahlevy, E. R. ., Nizam, F. Z. ., Afifah, K. N. ., Istiqomah, N., Pangestu, A. D. ., & Faradhiba, T. A. . (2024). Improving MSMEs in Kunir Kidul through Marketing Socialization with the Content Marketing Method. Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember, 3(1), 232–236. https://doi.org/10.19184/jpmunej.v3i1.1146

Issue

Vol. 3 No. 1 (2024): Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember

Section

Articles