MARKETING EDUCATION OF “JAYA TANI” CORN CHIPS DURING THE COVID-19 PANDEMIC

Abstract

At the beginning of 2020, Indonesia was shocked by the presence of the corona virus or the covid-19 virus. It's been a year since Covid-19 is still spreading in Indonesia and it also has an impact on various sectors, one of which is the economic sector. This impact is also felt by the corn chip business in Gedog Village, Sananwetan District, Blitar City. This impact is in the form of a decrease in the level of sales that has been felt and also has an impact on the level of production of corn chips. Seeing these conditions, with the KKN Back To Village activity, it is hoped that students who undergo KKN will be able to help empower entrepreneurs who are affected by Covid-19 through entrepreneurial education in the form of developing innovation and product marketing so that entrepreneurs can survive during the Covid-19 pandemic. The method of implementing KKN Back To Village is carried out by compiling work programs including education on offline marketing through souvenir shops, online marketing education through e-commerce, and education on good bookkeeping systems for businesses. The implementation of KKN Back To Village has had a positive impact, such as expanding business marketing and increasing knowledge of the bookkeeping system for small businesses.