UTILIZATION OF DIGITAL MARKETING AND PACKAGING INNOVATION AS STRATEGIES TO INCREASE HERBAL BEVERAGE SALES IN KALISAT VILLAGE DURING THE COVID-19 PANDEMIC

Authors

  • Alifia Suci Rahma Sastra Inggris, Fakultas Ilmu Budaya, Universitas Jember
  • Winda Amilia Prodi Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Jember
  • Bertung Suryadharma Prodi Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Jember
  • Muhammad Arga Hita Prodi Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Jember
  • Hifdzil Adila Magister Teknologi Argoindustri, Fakultas Teknologi Pertanian, Universitas Jember

Keywords:

Student Sudy Service, Back to Village, Entrepreneurship, Herb Drinking

Abstract

Due to the COVID-19 pandemic, student study service or Kuliah Kerja Nyata (KKN) are carried out in student’s respective areas. This community service activities is called KKN back to village 3. Because the selected program is a community empowerment program affected by the COVID-19 pandemic, the target of this activity is an "Al Maarif" herb drinking business. This business is located in Dusun Utara 1 Kalisat Village, Kalisat District, Jember Regency. In its implementation, there are three core programs carried out. They are packaging innovation assistance, digital marketing assistance, product photography training. The KKN program which ran for thirty days was able to increase target’s knowledge about digital marking and increase sales due to the presence of new, more economical packaging innovations.

Jurnal Hasil Pengabdian kepada Masyarakat Universitas Jember

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Published

24-06-2025

How to Cite

Rahma, A. S., Amilia, W., Suryadharma, B., Hita, M. A., & Adila, H. (2025). UTILIZATION OF DIGITAL MARKETING AND PACKAGING INNOVATION AS STRATEGIES TO INCREASE HERBAL BEVERAGE SALES IN KALISAT VILLAGE DURING THE COVID-19 PANDEMIC. Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember, 4(1), 314–322. Retrieved from https://journal.unej.ac.id/JPM/article/view/6036

Issue

Vol. 4 No. 1 (2025): Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember

Section

Articles