ASSISTANCE IN WEBSITE CREATION FOR UMKM SATE KEDAI BIRU DAUN

Authors

  • Sudaryanto Sudaryanto FEB UNEJ
  • Anifatul Hanim Universitas Jember
  • Soni Sisbudi Harsono Universitas Jember
  • Hadi Paramu Universitas Jember
  • Tatok Endhiarto Universitas Jember

DOI:

https://doi.org/10.19184/jpmunej.v2i2.604

Keywords:

marketing strategy, conceptual mapping, food and beverages, satay, qualitative

Abstract

This service activity aims to help MSMEs build digital marketing strategies through creating business websites. The paradigm used is prepositives nominalist qualitative, namely by developing concepts based on environmental conditions. Through direct assistance from the owner of the Biru Daun Sate Depot, planning, implementation, and evaluation of the adoption of information technology to reduce business websites had a positive impact. Observation results show that the business website that was built could generate additional income during the mentoring period.

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Published

18-12-2023

How to Cite

Sudaryanto, S., Hanim, A. ., Harsono, S. S. ., Paramu, H. ., & Endhiarto, T. . (2023). ASSISTANCE IN WEBSITE CREATION FOR UMKM SATE KEDAI BIRU DAUN. Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember, 2(2), 192–200. https://doi.org/10.19184/jpmunej.v2i2.604

Issue

Vol. 2 No. 2 (2023): Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember

Section

Articles