https://journal.unej.ac.id/JPM JPM Universitas Jember LP2M Universitas Jember en-US Jurnal Hasil Pengabdian kepada Masyarakat Universitas Jember 2987-8950 https://journal.unej.ac.id/JPM/article/view/1144 <p><em>Instant herbal drink powder is a drink product in the form of powder or granules, usually made from sugar and spices mixed with or without other food ingredients and additives. Some of the primary ingredients used in instant powdered herbal drinks are spices from the Zingiberaceae species, especially ginger, turmeric, ginger, and </em><strong><span data-preserver-spaces="true"><em>Kaempferia galanga</em></span></strong><em><span data-preserver-spaces="true">, often found in Indonesia and commonly used as traditional medicine. One of the MSMEs in Watukebo Hamlet, Andongsari Village, Ambulu District, has the skills to utilize natural products (plants) for living and health needs. These MSMEs process turmeric into instant powdered herbal drinks. Based on the results of direct observations and discussions with partners, several problems were encountered. Namely, the packaging and packaging design of instant turmeric that had been produced was still simple, and there still needed to be labeling and a lack of innovation in instant herbal drink products. The results of this service are the use of better and more attractive packaging types and designs by the product, submission of SPP-IRT (Home Industry Food Production Certificate), practice and innovation of instant herbal drinks other than turmeric, namely instant ginger and instant </span></em><strong><span data-preserver-spaces="true"><em>Curcuma zanthorrhiza</em></span></strong><em><span data-preserver-spaces="true"><strong>.</strong></span></em><em> Also, handover of production equipment from the service team to partners, namely spice grinding machines, plastic presses/sealers, and <span data-preserver-spaces="true">stainless steel pans, to produce in large quantities to market their products with a broader range.</span></em></p> Ardiyan Dwi Masahid Maria Belgis Ahmad Nafi' Copyright (c) 2024 Jurnal Hasil Pengabdian kepada Masyarakat Universitas Jember 2024-06-19 2024-06-19 3 1 225 231 10.19184/jpmunej.v3i1.1144 https://journal.unej.ac.id/JPM/article/view/1146 <p><em>Kunir Kidul Village, located in Kunir Sub-district, Lumajang District, is one of the villages that has a variety of MSMEs (Micro, Small and Medium Enterprises). The growth and development of MSMEs in Kunir Kidul Village has several obstacles, one of the most crucial is product marketing. Planning technology-based marketing using E-Commerce, Marketplace, and Google Business can be a solution to significantly increase sales results. The method used is content marketing by conducting socialization and mentoring to MSME owners. The result of this training is the increased knowledge of Kunir Kidul Village MSME owners regarding marketing, including labelling and business licensing.</em></p> Andrew Setiawan Rusdianto Di Vero Stanza Obrigon Essa Rani Oktaviana Sekar Asti Wanggani Yudha Anggito Wicaksono Ekha Reza Vahlevy Fikri Zahrirul Nizam Karimah Nur Afifah Nuril Istiqomah Anisa Dwi Pangestu Tania Amira Faradhiba Copyright (c) 2024 Jurnal Hasil Pengabdian kepada Masyarakat Universitas Jember 2024-06-19 2024-06-19 3 1 232 236 10.19184/jpmunej.v3i1.1146