Influence Online Customer Reviews and Online Customer Ratings Regarding Purchasing Decisions Product Fashion Through Shopee Marketplace

Authors

  • Mega Sekolah Tinggi Ilmu Administrasi Pembangunan, Indonesia
  • Nungky Sekolah Tinggi Ilmu Administrasi Pembangunan, Indonesia
  • Andrias Sekolah Tinggi Ilmu Administrasi Pembangunan, Indonesia

Keywords:

Customer Reviews, Online Customer, Product Fashion, Shopee Marketplace

Abstract

Study This aim for analyze the influence of online customer reviews and online customer ratings on decision purchase fashion products on the Shopee marketplace are good in a way simultaneous nor in a way Partial. Study This is study quantitative with technique determination sample using simple random sampling. The sample was 137 respondents. Analysis method use analysis multiple linear regression with SPSS 22.0 for windows help. Study This own three hypothesis. Research result show that online customer reviews and online customer ratings are consistent simultaneous influential significant to decision purchase.
Whereas in a way partial online customer reviews do not influential to decision purchase. Meanwhile, online customer ratings have an influence significant to decision purchase fashion products through the Shopee marketplace

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Published

2024-05-04

How to Cite

Mega, M., Feranita, N. V., & Dwimahendrawan, A. (2024). Influence Online Customer Reviews and Online Customer Ratings Regarding Purchasing Decisions Product Fashion Through Shopee Marketplace . Konferensi Nasional Mitra FISIP, 1(1), 93–97. Retrieved from https://journal.unej.ac.id/KONAMI/article/view/927

Issue

Vol. 1 No. 1 (2023): Pembangunan Sosial Politik

Section

Articles

License

Copyright (c) 2024 Konferensi Nasional Mitra FISIP

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