Pelatihan Digital Marketing Untuk Pemasaran Produk Siswa SMK Darul Hikmah Jurusan Tata Busana

Abstract

In this era where everything uses information technology, it has a positive impact if you can use it well. One of them is to market a product. Many people have switched to using digital media such as using Shopee, Tiktok, Whatsapp, Instagram, etc. to market their products. In carrying out sales promotions, currently more people use digital media because they can reach all people in all regions, both domestically and abroad. Therefore, digital marketing training was carried out for students at the Darul Hikmah Vocational School, Fashion Design Department, so that they could utilize information technology appropriately. This activity was attended by 50 grade 12 students at Darul Hikmah Vocational School majoring in Fashion Design and took place in the Darul Hikmah Vocational School hall and in collaboration with the Darul Hikmah Al-Ghazaalie Islamic Boarding School. The methods used are lectures and demonstrations. With this digital marketing training, students can increase their knowledge in utilizing digital technology to market the products they produce sustainably so that they can become economically independent individuals before entering society.