ONE DUSUN ONE PRODUCT (ODOP): PENDAMPINGAN PENINGKATAN KESEJAHTERAAN UMKM DESA KEMBIRITAN OLEH TIM KKN UNEJ
DOI:
https://doi.org/10.19184/papuma.v3i02.5672Keywords:
Banyuwangi, Kembiritan, KKN UNEJ, ODOP, UMKMAbstract
Kembiritan Village is one of the villages in Genteng District, Banyuwangi Regency, East Java Province, which holds abundant cultural wealth and natural potential. This natural potential is also supported by human resources who are able to make various processed food products that have a selling value and are able to compete widely. However, the knowledge of the Kembiritan community regarding good packaging and branding methods is still very minimal, so this Real Work Lecture (KKN) program was focused on increasing the community's knowledge and skills in this regard. One Dusun One Product (ODOP) is a work program that focuses on motivating each hamlet to produce at least one product that has a selling value, which will later be assisted and fostered so that it can compete with other products. A total of 21 local MSME products have been successfully recorded and fostered by UMD 316 KKN Students, starting from selecting attractive and appropriate packaging, designing and printing stickers, as well as bridging transactions, until finally being sold through BUMDes retail stores. This work program received a positive response from the local community. Later, this work program will be continued and developed by BUMDes as an effort to increase village income while improving the welfare of MSMEs in Kembiritan Village.
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