PENGUATAN MANAJEMEN USAHA DAN STRATEGI PEMASARAN UMKM MELALUI KKN UMD UNEJ DI DESA KLAMPOKAN, PANJI, SITUBONDO

Authors

  • Muhammad Ghufron Rosyady Rosyady Fakultas Pertanian, Universitas Jember
  • Wilda Khoirunnisa PS Matematika, Fakultas Matematika dan Ilmu Pengetahuan Alam, UNEJ
  • Ashon Alrossy Unerly PS Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, UNEJ
  • Muhammad Sami Makarim Gena PS Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, UNEJ
  • Aghnia Rahma Rizkika PS Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNEJ
  • Risya Mauriza PS Sistem Informasi, Fakultas Ilmu Komputer, UNEJ
  • Awalia Malikhatul Mukaromah PS Agribisnis, Fakultas Pertanian, UNEJ
  • Alifia Siti Nuraini PS Teknik Lingkungan, Fakultas Teknik, UNEJ
  • Ega Wardhana PS Rekayasa Perancangan Mekanik, Fakultas Teknik, UNEJ
  • Dimas Fajar Putera PS Sastra Inggris, Fakultas Ilmu Budaya, UNEJ
  • Dimas Fajar Putera PS Sastra Inggris, Fakultas Ilmu Budaya, UNEJ
  • Fariska Aulia Gita Cahyani PS Sastra Inggris, Fakultas Ilmu Budaya, UNEJ
  • Satrio Wicaksono PS Teknologi Informasi, Fakultas Ilmu Komputer, UNEJ
  • Mochamad Akhsin Ilhami PS Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik, UNEJ

DOI:

https://doi.org/10.19184/papuma.v2i01.785

Keywords:

UMKM, Marketing, KKN UNEJ

Abstract

UNEJ UMD KKN is the theme in the implementation of KKN 2023. The implementation of KKN UMD focuses on one project, where this project supports the Sustainable Development Goals (SDGs) of the Village. The selection of work programs in Klampokan Village, Panji, Situbondo is the assistance and development of MSMEs. Micro, Small and Medium Enterprises (MSMEs) are productive businesses in the form of individual business entities that can develop and be consistent in the national economy. It is important for an entrepreneur to produce decent and quality products to be sold in the public market. Strengthening business management supports an entrepreneur in the process of advancing their business products. An entrepreneur must also have the ability to expand the products produced, commonly known as marketing strategies. The existence of a creative and innovative marketing strategy is an effort to achieve goals in expanding market reach. This research was conducted in Klampokan Situbondo Village to improve the quality of competitiveness so as to expand market reach and the economy of this village can develop sustainably and have a positive impact on community welfare and local economic development.

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Published

2024-04-22

How to Cite

Rosyady, M. G. R., Khoirunnisa, W., Unerly, A. A., Gena, M. S. M., Rizkika, A. R., Mauriza, R. ., Mukaromah, A. M., Nuraini, A. S., Wardhana, E., Putera, D. F., Putera, D. F., Cahyani, F. A. G., Wicaksono, S., & Ilhami, M. A. (2024). PENGUATAN MANAJEMEN USAHA DAN STRATEGI PEMASARAN UMKM MELALUI KKN UMD UNEJ DI DESA KLAMPOKAN, PANJI, SITUBONDO. PAPUMA: Journal of Community Services, 2(01), 32–43. https://doi.org/10.19184/papuma.v2i01.785

Issue

Vol. 2 No. 01 (2024): April 2024

Section

Articles