Optimalisasi Potensi UMK untuk Meningkatkan Kualitas Usaha melalui Legalisasi, Branding dan Pemasaran Digital di Desa Tegalciut

Authors

  • Ida Zuhroidah Program Studi Teknologi Hasil Pertanian, Universitas Jember
  • Tarisa Rizki Permata Sari Program Studi Akuntansi, Universitas Jember
  • Muhammad Farhan Abi Pascal Program Studi Akuntansi, Universitas Jember
  • Firjon Jonatan Program Studi Akuntansi, Universitas Jember
  • Monic Alifatuzzhahirah Program Studi Agroteknologi, Universitas Jember
  • Alreza Ma’rifatul Amror Program Studi Matematika, Universitas Jember
  • Diana Nur Miftakh Program Studi Teknologi Hasil Pertanian, Universitas Jember

Abstract

The Community Empowerment Movement for Micro and Small Enterprises (GEMPA UMK) is a program designed by the KKN 241 Team from Universitas Jember in Tegalciut Village. This program aims to address the challenges faced by Micro and Small Enterprises (MSEs) in the village, particularly in terms of business legality, branding, and digital marketing. The approach used includes socialization about Business Identification Numbers (NIB), development of business identities, and training on digital marketing, especially using TikTok. Through interviews, observations, and collaboration with local officials, it was found that many MSEs lacked formal business legality and struggled to utilize digital technology. The results of the GEMPA UMK program include the issuance of NIBs for 22 business owners, the development of logos and banners for 22  MSEs, and the creation of a social media account to centrally manage the promotion of MSEs. This program successfully improved business formalization and introduced Tegalciut Village's MSE products to a wider market through social media.

 

**Keywords**: business legality; branding; MSEs; digital marketing; Tegalciut

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Published

2024-12-27

How to Cite

Ida Zuhroidah, I. Z., Tarisa Rizki Permata Sari, T. R. P. S., Muhammad Farhan Abi Pascal, M. F. A. P., Firjon Jonatan, F. J., Monic Alifatuzzhahirah, M. . A., Alreza Ma’rifatul Amror, A. M. A., & Diana Nur Miftakh, D. N. M. (2024). Optimalisasi Potensi UMK untuk Meningkatkan Kualitas Usaha melalui Legalisasi, Branding dan Pemasaran Digital di Desa Tegalciut . Jurnal Pengabdian Kepada Masyarakat Sosial Politik (JPMSP), 1(1), 70–79. Retrieved from https://journal.unej.ac.id/JPMSP/article/view/1571

Issue

Vol. 1 No. 1 (2024): Pemberdayaan Masyarakat

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Articles

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