Perempuan Lansia Cakap Internet: Strategi Menggali Potensi Ekonomi di Era Digital

Abstract

Digital transformation offers significant opportunities for economic empowerment, including for elderly women. However, gaps in access and digital literacy remain major challenges, especially for older age groups. This community service program aims to enhance the digital literacy capacity of elderly women through a training workshop organized in collaboration with the Jember Branch of the Association of Retired Officers’ Wives. The methods used include interactive lectures, hands-on demonstrations, and group discussions. Evaluation results show a significant improvement in basic digital skills, such as using WhatsApp Business and understanding digital transaction safety. Participants demonstrated increased self-confidence and interest in developing home-based digital enterprises. This activity highlights that a participatory, community-based approach is effective in bridging gender- and age-based digital divides. Continuous training is recommended to strengthen the program's impact and expand its reach in the future.