Analisis Hubungan Intensitas Marketing Publik Tentang Informasi Nilai Gizi dengan Literasi Informasi Nilai Gizi terhadap Kualitas Hidup Mahasiswa di Surabaya

Abstract

This study analyzes the relationship between public marketing intensity related to nutritional value information and nutritional value information literacy related to the quality of life of students in Surabaya City by measuring three variables which include public marketing intensity and quality of life (X) and nutrition as independent variables. Information literacy as dependency (Y). The data collection instrument was conducted through a questionnaire that included a research sample of students from the city of Surabaya. The sample selection used purposive sampling technique. Statistical tests were used to accurately present conclusions about the relationship between the intensity of community nutrition information marketing and the quality of life of students in Surabaya City. The results of this study were interpreted using the SPSS application as a tool to analyze the research data. Related to the low nutritional literacy of adolescents, the quality of lifestyle of adolescents, especially students, is considered less healthy. This behavior is related to the marketing intensity of the community in providing nutrition information on food labels.