Analisis Model Bisnis Dengan Pendekatan Bisnis Model Canvas Pada Barokah Park Situbondo

Abstract

This research aims to describe the business model using the Business Model Canvas carried out by one of the tourism companies in Situbondo, namely Barokah Park. This type of research is descriptive with a qualitative paradigm and uses a purposive sampling method to determine informants. The informants in this research were managers and secretaries as key informants in relation to the company's business model. The data analysis used is domain analysis and taxonomic analysis. The results of this research describe the Barokah Park business model which has been formed in 9 blocks, namely, value propositions, customer segments, channels, customer relationships, key activities, key partners, key resources, revenue streams, cost structure. The business model implemented makes it easier for Barokah Park to attract tourists to visit Barokah Park. There are some weaknesses in key activities in terms of promotion.