Jurnal Strategi dan Bisnis

Analisis Model Bisnis Dengan Pendekatan Bisnis Model Canvas Pada Barokah Park Situbondo

Maulana Ahmad Dhany Maulana Ahmad Dhany — 2024-09-12

This research aims to describe the business model using the Business Model Canvas carried out by one of the tourism companies in Situbondo, namely Barokah Park. This type of research is descriptive with a qualitative paradigm and uses a purposive sampling method to determine informants. The informants in this research were managers and secretaries as key informants in relation to the company's business model. The data analysis used is domain analysis and taxonomic analysis. The results of this research describe the Barokah Park business model which has been formed in 9 blocks, namely, value propositions, customer segments, channels, customer relationships, key activities, key partners, key resources, revenue streams, cost structure. The business model implemented makes it easier for Barokah Park to attract tourists to visit Barokah Park. There are some weaknesses in key activities in terms of promotion.

Pengaruh Internal Marketing dan Marketing Capabilities terhadap Competitive Advantage pada PT Sirtanio Organik Indonesia

Muhammad Rizqi Firdaus Muhammad Rizqi Firdaus — 2024-09-12

This research aims to examine the correlation of competitive advantage and internal marketing and marketing capabilities will influence the marketing done by the company. This correlation wants to show the relationship between strategic advantage and competitive advantage, this is an effort in creating competitive in a dynamic competitive market. Marketing capability is innovation in knowledge and working mechanisms at the level of company development, where the development allows the company to improve human resources. While marketing capabilities is a company's ability to face competitors, both on internal and external aspects. Development and strengthening here raises the company's ability to create a stable position of competitors. This study was conducted at Pt Sirtanio Organik Indonesia which is engaged in the processing of organic red rice with medium processing firms mechanism, the company is located in Sumber Baru village, Singojuruh District, Banyuwangi Regency. The theory used is the concept of competitive advantage and internal marketing and marketing capabilities. The research method uses a quantitative approach where this approach quantifies the data usually, so that this method is suitable for a wide population with limited variables, so that the research data is considered representative of the entire population. The method of data analysis in this study using multiple linear regression analysis. Data collection technique is done by observing and distributing research questionnaires to 36 employees of Pt Sirtanio Organik Indonesia as respondents. The results showed that
internal marketing and marketing capabilities have a positive and significant effect on competitive advantage of 53.2%. This means that the influence of internal marketing and marketing capabilities on competitive advantage is 53.2%, while the remaining 46.8% is influenced by other factors outside the scope of this study.

Pengaruh Electronic Word of Mouth dan Brand Trust Terhadap Keputusan Pembelian

Rheina Putri Cahyani Rheina Putri Cahyani — 2024-09-12

The use of beauty products has become part of an effort to care for oneself. Moreover, with the ease of spreading information globally today, many beauty trends from various countries have begun to be absorbed and followed. Reported from the Statista.com site, X has the highest number of visitors to beauty e-commerce sites. X is one of the beauty e-commerce sites
that provides original beauty products such as makeup, skin care, hair care, perfume, and beauty tools. This study uses a quantitative approach. The population of this study are consumers who have made purchases with an unidentified amount. Sample collection through nonprobability sampling techniques with incidental sampling techniques. This study took a sample of
110 respondents. The data analysis used is multiple linear regression analysis. The results of this study indicate that Electronic Word of Mouth has a significant effect on purchasing decisions. Brand trust has a significant effect on purchasing decisions. Electronic Word of Mouth and Brand Trust have a simultaneous effect on purchasing decisions.

Pengaruh Pertumbuhan Penjualan, Perputaran Total Aktiva, dan Leverage Terhadap Profitabilitas

Kurniawati Kurniawati — 2024-09-12

This research aims to determine the effect of sales growth, total asset turnover, and leverage on profitability in food and beverage companies listed on the Indonesian Stock Exchange in 2018-2022. The total population is 38 companies with a sample of 21 companies using the purposive sampling method. The analysis technique used was multiple linear regression analysis. The hypothesis test used was the t test and F test. The results obtained are that partially sales growth have a significant effect on profitability, total asset turnover did not have a significant effect on profitability, and leverage have a significant negative effect on profitability. Simultaneously sales growth, total asset turnover, and leverage have a significant effect on profitability.

Analisis Total Quality Management dalam Manajemen Operasional di Hotel Ramayana Situbondo

Sherly Veronica Sari Sherly Veronica Sari — 2024-09-12

This study analyzes the implementation of Total Quality Management (TQM) in the operational management of Hotel Ramayana Situbondo. The hotel requires a management system focused on quality to achieve the desired level of service quality and customer satisfaction, which is the implementation of TQM. The purpose of the study is to describe and analyze the implementation of TQM in the operational management of Hotel Ramayana Situbondo. The research method used is qualitative research with domain analysis and taxonomy analysis techniques. Data were collected through interviews, field observations, and documentation. Hotel Ramayana Situbondo implements TQM by prioritizing customers, respecting individuals, adopting a fact-based approach, and pursuing continuous improvement. However, there are challenges in implementing the fact-based approach, leading to less optimal managerial decisions. Other challenges in pursuing continuous improvement include updating facilities, limited staff numbers, and the absence of employee training programs. The hotel needs to update its resources as part of continuous improvement efforts to achieve higher service quality and significantly enhance customer satisfaction.

Analisis Deskripsi Pekerjaan dan Spesifikasi Pekerjaan Karyawan Produksi di CV Multi Bangunan Jember

Farhanuddin Ghani Abdillah Farhanuddin Ghani Abdillah — 2024-09-12

This study analyzes production employees by examining job descriptions from the aspects of authority, responsibility, working conditions, work equipment, and work standards, as well as job specifications from the aspects of skills, knowledge, abilities, personality, and interests. The research was conducted at CV. Multi Bangunan Jember is a manufacturer of concrete building
materials. The research method used is qualitative with domain and taxonomy data analysis techniques. Data collection was carried out through observation, interviews, and documentation. The research informants include the production manager and production staff. The results indicate that authority is decentralized, with responsibilities distributed according to positions and an internal promotion system. Working conditions require physical endurance and are supported by adequate equipment. Work
standards focus on achieving quantity and quality targets. Technical skills, knowledge of concrete production, physical abilities, and a meticulous personality are important attributes of job performance. Additionally, employee interest is enhanced through incentives and career development opportunities.

Strategi Distribusi Beras Pada Perusahaan Perseorangan Padi Sejati di Kecamatan Srono, Kabupaten Banyuwangi

Tria Yulia Arfina Tria Yulia Arfina — 2024-09-12

This research aims to examine distribution strategies relating to the determination and management of distribution channels used by producers to distribute products so that they can reach consumers. This research uses descriptive research with a qualitative approach. The location of this research is the Padi Sejati Individual Company which is located on Jl. Raya Genteng, Melik, Parijatah Wetan, Srono District, Banyuwangi Regency, East Java. Data collection techniques were carried out using in-depth interviews, observation and documentation. The data analysis method uses domain analysis and taxonomy. This research is important to conduct to find out the distribution strategies carried out by real individual rice companies. The results of the research show that the Padi Sejati Individual Company uses an indirect distribution strategy which in its implementation uses the 4P elements, namely Product, Price, Promotion and Distribution (Place). Using this distribution strategy makes it easier for companies to distribute their products to consumers in the Banyuwangi area and areas outside the city.

Inovasi Model Bisnis Eterno Coffee: Integrasi Business Model Canvas dan Empathy Map Berbasis Customer Empathy

Agos Bimantoro Agos Bimantoro — 2024-09-12

The increasingly fierce competition in the coffee shop business in Jember makes understanding customer needs key to an effective business strategy. Eterno Coffee can apply the empathy map approach in operations and services to improve their business model canvas by integrating the two tools to gain innovation. This qualitative research was conducted by conducting interviews and direct observation of business processes and customer interactions. The researcher found that Eterno Coffee successfully increased customer satisfaction and loyalty through service quality, attractive space design, and customized menu variations. However, improvements and additional points are needed in the customer segmentation, value proposition, channel, and customer relationship sections. In conclusion, a customer empathy-based business model provides deep insights into customer preferences, a deep understanding of customers and the application of empathy in business models can be the key to success in the modern coffee shop industry, allowing Eterno Coffee to continue to grow and compete in a dynamic market.

Pengaruh Kompensasi Terhadap Kinerja Karyawan Pada Pabrik Tahu UD. Jaya Abadi Situbondo

Hajar Nudiah Dwi Mareta Hajar Nudiah Dwi Mareta — 2024-09-12

This research aims to explain the effect of compensation on employee performance. Employee performance is an important thing to pay attention to, because the success of a company depends on the performance provided by its employees. The object of this research is UD. Jaya Abadi Situbondo. UD. Jaya Abadi is a company that produces raw or ready-to-fry tofu. This research uses a quantiative approach with a sample of 40 production employees. The data collection technique used in this research was a questionnaire. The data analysis method used is a simple liniear regression analysis method using the T Test hypothesis test and the coefficient of determination tes using the SPSS (Statistical Product and Service Solution) application. The result of this research show that compensation has a positive and significant effect, which means that the more compensation given, the higher the employee’s performance.

Pengaruh Promosi Penjualan dan Harga Terhadap Keputusan Pembelian Pada Konsumen Cititex Jember

Zulqarnain Riyanda Zulqarnain Riyanda — 2024-09-12

This study aims to determine and analyze the effect of sales promotion and price on purchasing decisions on Cititex Jember consumers. The method of collecting data for this study uses a questionnaire. This study uses a quantitative research approach. This study uses a non-probability-sampling method. The sampling technique in this study uses a purposive sampling technique. This study uses multiple linear regression analysis techniques with analysis tools, namely IBM SPSS statistic 25. And result of this research show that Sales promotion has a positive effect on purchasing decisions, price has a positive effect on purchasing decisions, and sales promotion and price have a positive effect on purchasing decisions on Cititex Jember consumers. Further researchers can develop this study by adding other variables that may not have been in this study such as marketing strategies and product diversity variables.

Pengaruh Brand Image, Celebrity Endorser, dan Online Customer Review Terhadap Keputusan Pembelian Live Shooping Pada Generasi Z

Rasul Akbar Rasul Akbar — 2024-09-12

This research aims to examine the influence of brand image, celebrity endorser, and online customer reviews on the purchasing decisions of Generation Z in live shopping. This study uses a quantitative method with an associative approach. Data collection is done through a questionnaire. The sampling method used is purposive sampling, and the sample size is 100. The data is analyzed using descriptive analysis with the three-box method and multiple regression analysis with SPSS. The results of the t-test in this study indicate that brand image, celebrity endorser, and online customer reviews have a positive and significant impact on the purchasing decisions of Generation Z in live shopping.